Polo Jeans G.I.V.E.

Polo Jeans promised to donate 10% of its G.I.V.E. Jean sales to non-profit causes. This online media campaign included EyeBlaster, Pointroll, Yahoo IMVironment and traditional banners. Its purpose was to deliver a kind message, drive traffic to the Polo Jeans website and boost sales of G.I.V.E. Jeans to fund charities.