IBM Linux Prodigy

Linux is perhaps the most prominent example of free software and open source development, and IBM, a leader in the Linux community with hundreds of developers working on various open source projects. The Prodigy campaign aimed to drive awareness of this relationship. It portrayed Linux as a young boy, a prodigy absorbing knowledge from a variety of masters and making it available to everyone.

This marketing site was commissioned to help answer questions about Linux, outline it's history and communicate the strong connection to IBM.

Animation, Flash Prototyping
January 2004 | Heavy & Ogilvy