Fuse.tv

Fuse is a cable TV station (formerly MuchMusic) that claims to be all about the music videos. This being their first site under the Fuse name the goal was to unveil the new brand as a hip, unconventional and credible alternative to its well established network competitors.

We started with a major brand overhaul, creating hundreds of Fuse logos that would cycle through the site at random. Each show section was customized with the flavor of its on air packaging, complete with quick, lightweight animations for each that mirrored the movement on TV. Tiny helper people were planted throughout which animated on interaction to give the site a few playful surprises.