Chipotle.com v2

Six years after the launch of their first site Chipotle was ready for a redesign that brought fresh layouts, animations, sounds, user-friendly navigation and upgraded technology for easy updates.

The concepts were playful and irreverent, remaining in line with Chipotle's established digital brand. The site lived in clean white space with snappy transitions between sections and funny sound accents. Key technical advances for this Flash site include browser back/forward button functionality without page refresh, the ability to deep-link into any section, lightning fast load times, XML populated page content (including navigation) and a toggle to instantly flip the entire site to Spanish.

The navigation incorporated a strong brand presence, transitioning through Chipotle's logos on interaction. It followed the same exploratory nature of the previous version, collapsing when not in use to create a less traditional interface. Usability improved from the previous version by making all sections visible at once when active with direct links to sub-sections.